In 2013, the legally released album by Моби became the most downloaded file among torrent users, significantly outpacing pirated music albums. According to TorrentFreak, the album was downloaded nearly 9 million times throughout the year, setting a remarkable precedent for legal music distribution.
Release and Download Numbers
Моби collaborated with BitTorrent to make his album available for free, a move that resonated with torrent users globally. The album surpassed downloads of Bruno Mars, who held the record for pirated music files with over 5.7 million downloads.
Bruno Mars’ tracks, along with those of Rihanna and Justin Timberlake, were among the most downloaded pirated albums, yet Моби's legal release outperformed them significantly.
Impact on Digital Media
Notably, Моби's album was downloaded almost twice as much as the final episode of the popular TV series 'Game of Thrones', which was illegally downloaded around 5 million times in 2013. This milestone highlights a shift in consumer preferences and the potential success of legal distribution in combating piracy.
The success of Моби’s album suggests that offering content legally through innovative channels like BitTorrent can generate significant attention and downloads, aligning both legal strategies with user interests.
