Activision announced a shift in its strategy for releasing Call of Duty games, specifically avoiding consecutive releases in the Modern Warfare and Black Ops series. This change aims to ensure each annual release delivers unique gameplay experiences.
Reason for the Change
The decision follows the underperformance of Black Ops 7, which despite being praised for its multiplayer aspect, was criticized for feeling repetitive and failing to fully meet customer expectations. Past consecutive releases, such as MW2/MW3 and BO6/BO7, have led to player fatigue and inconsistent entry strength within the series.
Post-launch Support for BO7
To boost player engagement with Black Ops 7, Activision promises substantial post-launch support. This includes offering a free trial period, enhanced with double XP, allowing players to explore the game's features more thoroughly. Such initiatives aim to recapture player interest and highlight the game's strengths in multiplayer.
Future Impact
With this new release policy, Activision hopes to innovate further and more effectively meet player expectations. By spacing out releases, the company intends to provide fresh content and avoid the pitfalls of back-to-back launches that historically led to player fatigue and uneven game quality.
