Activision confirms the use of generative AI tools in the creation of in-game assets for Black Ops 7, as disclosed on its Steam page. This follows similar disclosures for Black Ops 6 and Call of Duty: Warzone.
Generative AI and Creative Process
Activision stated that digital tools, including AI, empower their teams to enhance gaming experiences. The company emphasizes that studio talent still leads the creative process. Treyarch’s associate creative director, Miles Leslie, confirmed AI is used to assist but does not replace final human inputs.
AI Controversies and Comparisons
Players have noted certain in-game rewards, like Studio Ghibli-style campaign calling cards, which appear AI-generated. Past incidents include an erroneous six-fingered Santa zombie image produced by AI. A separate case involves Arc Raiders and Embark Studios using generative AI for in-game voice lines, sparking debate despite actors providing base recordings.
