Bershy, known personally as Brea Shay, experienced a significant increase in music streams after her song "Radio" was featured in the narrative adventure game Dispatch. Her streams jumped fourfold, reaching 4.5 million plays in just one week following the release of the game's final episodes.
Streaming Surge
Bershy's song "Radio" appeared prominently in Dispatch, specifically during a dance scene, which resonated with audiences. The track's inclusion sparked a rapid increase in streaming numbers, surprising Shay who had previously considered leaving music entirely. "Hearing that my song made any kind of impact… that's cool," Bershy shared.
Community and Studio Response
Fans celebrated the song's role in the game, with many expressing their joy at Bershy's newfound recognition. The game's developer, AdHoc Studio, further revealed their long-standing support for "Radio," which had been part of their internal playlist since its release. Despite this success, Bershy's personal YouTube channel remains modest, with under 1,000 subscribers.
Broader Implications
The unexpected streaming boost demonstrates the power of media crossovers in elevating artists into the spotlight. For Bershy, this development could mark a pivotal moment in her musical career, stimulated by her song's integration into the gaming sector. As Dispatch's reach expands, so too might Bershy's influence in the music industry.
