Google is set to lower its Android app store fees from 30% to 20% or less, implementing these changes globally by 2027. This move is part of a broader initiative to address ongoing disputes with developers, including Epic Games.
Fee Reductions and New Programs
By June 30, 2026, Google will reduce app store fees in the US, UK, and European Economic Area to 20% or less. The company is also introducing a Registered App Stores program outside the US, allowing users to download third-party app stores more easily from the web. Additionally, developers can now offer their own billing systems alongside Google Play’s, with billing fees separated from service fees.
For developers using Google Play’s billing, the rate will be 5% in the EEA, UK, and US. Service fees for new-install in-app purchases will be reduced to 20%. Google is also launching an Apps Experience Program and revamping its Games Level-Up program, offering participating developers a 20% fee on transactions from existing installs and 15% on new installs. Recurring subscription service fees will be set at 10%.
Global Rollout Timeline
The changes will be implemented in stages: by June 30, 2026, in the EEA, UK, and US; by September 30, 2026, in Australia; by December 31, 2026, in Korea and Japan; and by September 30, 2027, in the rest of the world. Google plans to launch the Registered App Stores with a major Android release by the end of 2026, allowing stores outside the US to be downloadable from the web.
Response from Epic Games
Epic Games, which has been in negotiations with Google, supports these changes. Epic CEO Tim Sweeney believes the updates will foster a healthier market compared to iOS. The companies assert that these changes resolve global disputes where settlements are possible, though the US situation remains contingent on court decisions.
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