ESET has significantly reduced prices on its Essential, Premium, and Ultimate antivirus plans for the holiday season, offering enhanced value for customers. This strategic move aims to attract more users with competitive pricing and strong performance credentials.
Discount Details and Features
During this promotional period, all ESET plans have received a 33% discount. The Ultimate plan now costs £38 and offers comprehensive features, including antivirus, VPN, identity protection, ransomware protection, and parental controls, supporting up to five devices for one year.
The Premium plan is available for £25, providing antivirus, VPN, and parental controls for three devices over a year. Meanwhile, the Essential plan, which includes antivirus, firewall protection, and defenses against unsafe websites and fraudulent payments, is priced at £15 for three devices for the same period.
Performance and Recognition
ESET highlights the low performance impact of its software, coupled with fast VPN speeds, making these plans a strong coverage-to-cost option. Recent independent tests in October 2025 have awarded ESET top marks, further affirming the quality of their offerings.
These reductions, combined with ESET's recognition in antivirus efficacy, suggest increased competition in the cybersecurity market, possibly prompting responses from rival firms.
