CD Projekt has sold its digital storefront, GOG, to co-founder Michal Kiciński as of late 2025. Under the new ownership, GOG is set to refine its strategy in the competitive digital game marketplace.
New Leadership and Strategy
Kiciński, along with GOG's managing director Maciej Gołębiewski, emphasized a strategic pivot: instead of confronting Steam directly, GOG will leverage its unique offerings. The focus will remain on curated selections, accessibility improvements, and the DRM-free policy.
Rather than attempting to compete on the same terms, GOG aims to differentiate itself by enhancing usability without compromising its foundational principles.
Marketplace Positioning
Despite the digital retail dominance of Steam, GOG sees opportunities for growth, particularly in collaboration with indie studios. While Steam leads in user convenience, GOG intends to build on its own strengths like supporting both classic and modern titles.
- CD Projekt sold GOG to Michal Kiciński in 2025.
- GOG will retain its DRM-free policy.
- GOG will increase new releases from indie studios.
- Kiciński aims to improve usability without losing core values.
- Steam is recognized for its ease of use, according to Kiciński.
