DRM-free digital storefront GOG is redirecting its strategy under new ownership by Michał Kiciński, who co-founded the platform alongside CD Projekt. Kiciński, now the owner, asserts that GOG will not strive to surpass Steam in size but will instead concentrate on providing superior game versions.
Focus on Quality and Stability
According to GOG managing director Maciej Gołębiewski, directly challenging a giant such as Steam isn't advisable. Instead, GOG aims to capitalize on its existing strengths: quality games, a respected brand, and loyal customer base. Kiciński emphasizes the importance of ensuring games offered on GOG are reliable and with the assurance that they will "run forever." This strategy hinges on persuading buyers who value true game ownership and classic game experiences to prioritize GOG.
Market Position and Consumer Preferences
GOG recognizes that Steam caters to a diverse set of users with varying priorities. While some gamers may remain loyal to Steam, Kiciński believes that those who appreciate the unique benefits GOG provides will make the switch. By not directly competing but rather offering a unique product value, GOG leverages a strategy that could benefit stability and growth in a crowded market.
- GOG is led by co-founder Michał Kiciński as of 2026-01-14
- GOG will focus on superior game versions rather than mass volume
- Agility and core strengths are key to GOG’s strategy
- Long-lasting game versions are GOG's unique selling point
- Targeted toward gamers valuing ownership and classic games
