Google has introduced a global update to its Search platform, allowing users to hide sponsored results. This update is intended to enhance user experience by making organic search results more noticeable.
New Hide Sponsored Results Button
The update introduces a 'Hide sponsored results' button. Sponsored links, which typically appear at the top of search results, are now grouped in a single section marked by a 'Sponsored' label. Users can opt to collapse these links, although this selection does not persist across different searches.
This feature adds an element of choice for users, allowing them to streamline their viewing experience by focusing on organic results while still maintaining the presence of ads, pivotal to Google's revenue model.
Global Rollout Across Platforms
This change is rolling out globally and will apply to both desktop and mobile versions of Google Search. By offering users the ability to hide sponsored content, Google aims to improve user satisfaction and search clarity.
- Google Search introduces 'Hide sponsored results' feature.
- Global rollout started on 2025-10-14 for desktop and mobile users.
- Sponsored results appear in a unified section with a 'Sponsored' label.
- The change enhances focus on organic results, retaining ad presence.
- The hide function resets with each new search query.
