Take-Two Interactive's CEO, Strauss Zelnick, stated that generative AI lacks the creative capability needed to develop a game like GTA 6. He praised Rockstar Games for their creativity at CNBC's Technology Executive Council on 2025-10-29.
AI Limitations
Zelnick emphasized that AI tools are retrospective and predictive, unable to produce truly original work. He stated that AI cannot replace the innovative marketing plans or creative touch Rockstar provides.
- Strauss Zelnick is CEO of Take-Two Interactive.
- GTA 6 requires human creativity, not AI-generated content.
- AI is seen as predictive, unable to innovate like humans.
Rockstar Games' Creativity
Zelnick lauded Rockstar's team, calling their creativity outstanding. He stressed that developing GTA 6 demands this level of creativity despite AI advancements.
He also mentioned legal concerns around AI-generated content, noting potential issues with intellectual property protection, underscoring that human creativity remains vital.
