Epic Games CEO Tim Sweeney has publicly suggested that digital game stores, such as Steam, reconsider the practice of labelling games as made with artificial intelligence (AI). Sweeney wrote that while AI disclosure is vital for art exhibits and digital content licensing, it is largely irrelevant for game stores where AI integration is expected to become ubiquitous in production processes.
Legal and Creative Concerns
The debate over AI labelling stems from potential legal and creative violations associated with generative AI, where creative work might be reused without proper credit or compensation. Sweeney acknowledges the legal uncertainties surrounding generative AI, as major media companies continue to navigate these evolving issues. The AI tag is often justified as a means to inform consumers about potential infringements inherent in AI-assisted games.
Some argue that removing AI labels could prevent gamers from making informed choices, as transparency is valued by many within the gaming community. This transparency aids consumers in understanding and potentially contesting the implementation of AI in games.
Future of AI in Gaming
Sweeney's comments reflect his ongoing support for AI technologies, including AI-generated voices and dynamic, context-sensitive dialogue. However, he suggests that as AI becomes an integral part of game development, the focus might need to shift away from labels and towards broader industry standards and consumer trust.
Ultimately, the removal of such labels could reduce scrutiny over AI use, but Sweeney appears to advocate for a future where the integration of AI is accepted and understood by consumers without the need for explicit labelling.
