Samsung Revamps Gaming Hub to Boost Discovery and Videos

14 Jan 2026

Samsung has unveiled an update for its Gaming Hub app, refining its focus on game discovery and video integration for Galaxy smartphones and tablets. The changes target personalized recommendations to enhance user engagement.

Enhanced Features for Discovery

Launched to enhance user experience, the latest Gaming Hub iteration now offers game recommendations based on the users' existing gaming habits. This personalized approach suggests new titles aligned with users' current favorites and evolves through gameplay.

Samsung is positioning Gaming Hub as a central destination for game discovery on its devices by allowing users to download any game available in the Galaxy App Store directly from Gaming Hub. This integration aims to streamline the game acquisition process on Samsung devices.

Video and Social Integration

Elevating user interaction, Gaming Hub now includes features that track achievements and facilitate comparisons with peers. Integrating video content further enriches user engagement by providing access to gameplay guides and creator media linked to their games via YouTube.

Samsung anticipates the addition of new community-driven features in subsequent updates. Further enhancements are expected to focus on customization and improving content relevance, tailored to the diverse preferences of its substantial user base.

Impact on Samsung Ecosystem

With this update, Samsung signals its commitment to advancing the Gaming Hub as a vital part of the gaming experience on its devices. The app, which claims a user base exceeding 160 million monthly users, now offers an improved interface for game discovery and user engagement.

These strategic updates suggest a broader trend toward social and video-centric enhancements, reflecting gaming's evolving nature into a more interconnected and media-rich domain. Samsung's approach appears calculated to not only retain but also expand its user engagement in this competitive landscape.

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