Epic Games, the developer behind the global phenomenon Fortnite, has opted not to enforce moderation on AI-generated thumbnails used within its platform. This decision was articulated by Dan Walsh, the product management director, who stated that the focus should be on adherence to asset rules, rather than scrutinizing the methods employed to create these assets.
Emphasis on Compliance
Walsh highlighted the increasing complexity of identifying AI-generated content, pointing out the impending difficulty in policing such content effectively. Despite the relaxed stance on AI moderation, Epic Games maintains a firm commitment to ethical practices, especially within its first-party offerings. This includes guaranteeing proper licensing and a clear understanding of content sources, reflecting the company's dedication to maintaining integrity in its creative outputs.
The decision not to moderate AI-generated thumbnails stems from an awareness of the evolving digital landscape since detecting AI-generated material is becoming significantly challenging. Instead, Epic Games places priority on ensuring that all content meets established asset rules, emphasizing the need for proper usage rights and a thorough understanding of content origins to uphold industry standards.
By choosing this path, Epic Games aims to balance the innovation that AI tools offer with the need for ethical accountability. This approach allows creators to leverage cutting-edge technology while ensuring that the final outputs align with the company's guidelines and industry expectations.
