Epic is doubling down on its efforts to entice more PC players to utilize the Epic Games Store. This move comes as part of an ambitious strategy aimed at expanding its user base through rewarding incentives.
Epic enhances rewards for pc users at Epic Games Store
New Reward Structure
One of the pivotal features of this initiative is the substantial increase in Epic Rewards. Traditionally, users received 5% back in rewards for their purchases. However, under the new scheme, customers purchasing games via the Epic Games Store, or making in-game purchases in popular titles such as Fortnite, Rocket League, and Fall Guys, will now receive a significant 20% back in Epic Rewards.
This jump aims to foster loyalty among users, making Epic's platform more appealing by building a more comprehensive game library for players. By offering these rewards across multiple channels like PC, iOS, Android, and the web, Epic hopes to create an integrated ecosystem attracting a diverse range of gamers.
Strategic Implications
This bold strategy serves as a direct challenge to competitors, who now must respond to this enhanced customer value proposition. By leveraging fan-favorite games like Fortnite and Rocket League, Epic is banking on their existing popularity to steer players towards the Epic Games Store. This aligns with Epic's broader vision of creating an entertainment hub where consumers are drawn not only by the games themselves but also by the attractive incentives.
Additionally, these changes complement Epic's existing offerings of weekly free games and lower store fees, underscoring a cohesive effort to provide better value to users. The ultimate aim is to increase user engagement and retention, which in turn could drive increased sales of games and in-game items.
Community Response
Initial reactions from the gaming community have been positive, with many seeing the enhanced rewards as a compelling reason to shift their spending habits to the Epic Games Store. The initiative appears to resonate well with players who are keen to maximize the utility of their gaming expenditures.
While it remains to be seen how competitors will adjust their strategies in response, Epic's focus on enriching the user's experience seems to cement its standing as a formidable player in the digital distribution market.
