Fortnite Chapter 7 launched this weekend, bringing to focus AI-like in-game adverts. Players noted unusual visuals such as a misshaped necklace advertisement and a yeti poster with mismatched toes.
AI Presence in New Season
The latest Fortnite chapter follows a Simpsons-themed season featuring Tarantino and Marty McFly crossovers. However, keen-eyed players observed advertisements with apparent generative AI elements at locations like Classified Canyon and Battlewood Boulevard.
Industry Implications
Epic CEO Tim Sweeney recently suggested that digital storefronts should mandate AI disclosures, asserting that generative AI will shape most future content production. He expressed concerns about 'cultural laundering' and 'slopification' in creative industries.
The game's dependence on selling cosmetics like skins heightens the controversy. An AI-generated appearance could spur community backlash, as players urge support for genuine artists.
Community and Industry Reactions
- Fortnite Chapter 7 was released on 2025-12-01.
- Epic Games has not confirmed if AI generated the adverts.
- Tim Sweeney advocated for AI transparency in virtual storefronts.
- Players pointed out possible AI artifacts in ads across game locales.
- Use of generative AI raises concerns about quality and artist recognition.
Generative AI's role in Fortnite remains a hot topic as the season unfolds.
