Microsoft has rolled out an update to its Edge browser in Europe, aiming to make it a more user-friendly choice by complying with the recently enacted Digital Markets Act. This legislative move has prompted the tech giant to change its strategy of persistently encouraging users to make Edge their default browser.
Changes in Default Browser Prompts
The persistent prompts and reminders from Microsoft Edge to become the default option have been toned down in the European region. This adjustment means that users will no longer encounter insistent prompts after opening Edge. However, the appealing design and features of the browser will still be showcased to users who open it, subtly reminding them of what they might be missing.
Additionally, this update ensures that applications within Europe will not prompt users to reinstall Edge if they choose to remove it. There is an exception, however, for progressive web apps that utilize Edge technology, indicating that some interactions might still lead users back to the browser in a seamless manner.
Microsoft Edge adjusts to digital markets act in Europe
Further Developments and Implications
Looking beyond the browser, Microsoft is also planning to allow the uninstallation of the Microsoft Store on Windows 10 and 11 devices later this year. This decision could grant users a greater degree of control over their systems, aligning with the spirit of the Digital Markets Act, which seeks to foster a more competitive digital marketplace.
The update on May 29 highlights Microsoft's commitment to abiding by European regulations while balancing its business objectives. It reflects a broader industry trend where tech companies are adapting their practices to meet stricter regulatory requirements around user choice and competition.
For Microsoft, the focus remains on demonstrating the value and capabilities of Edge without relying on aggressive tactics. By drawing attention to its speed, security features, and integration capabilities, Microsoft hopes to organically expand its user base within this market.
This shift is seen as an integral part of Microsoft's broader strategy to adapt and refine its digital products. Through a nuanced understanding of legislative demands and user expectations, Microsoft Edge continues to strive for a competitive edge in Europe's browser market.
