Microsoft has initiated a program to incentivize users to choose its Edge browser over Google Chrome by offering 1,300 Microsoft Rewards points. This strategy aims to increase Edge's market share, currently at 15.48%, compared to Chrome's 69.3%, as noted by Similarweb data.
Incentive Details
The offer is visible when users search for "Chrome" on Bing. A banner encourages trying Edge for the reward, which can be redeemed for gift cards or donations to nonprofits. However, this reward appears exclusively for Chrome searches, not for other browsers like Opera or Brave.
Edge Features and Strategy
The Bing advertisement highlights Edge's strengths, including its reliance on Chromium technology (shared with Chrome) and unique features. These include a built-in VPN, earning reward points, Microsoft Recommend, and AI personalization. Microsoft continues to enhance AI features across Edge and Bing, yet has not substantially impacted user migration from Chrome.
