Microsoft Store Offers Free App Publishing to Developers

11 Sep 2025

The Microsoft Store has taken a significant step forward by removing all registration fees for developers. This new global policy change means developers from around the world can now publish their apps without the concern of incurring upfront costs. By doing so, Microsoft aims to foster a more accessible and inclusive digital ecosystem.

Empowering Developers Globally

Previously, the process of app publication involved a registration fee, a potential barrier for many aspiring developers. With this fee now eradicated, Microsoft envisions a platform where innovation can flourish regardless of a developer's financial situation. This initiative emerged following the company's introduction of a zero-cost onboarding process in select markets, and its worldwide implementation marks a new era for the Store.

Microsoft’s strategy is underpinned by the Store's robust user base, boasting over 250 million monthly active users. This expansive audience provides developers with a sizeable market for their applications, further appealing to those looking to make a significant impact in the digital app space.

Key Benefits for Developers

In addition to its expansive reach, the Microsoft Store offers developers the freedom to distribute all types of applications, harness the power of their own update mechanisms, and retain 100% of the revenue from in-app purchases when they utilize their own payment systems. This autonomy and financial benefit create an enticing proposition for developers looking to maximize their revenue potential.

The Microsoft Store’s ability to allow app discovery through Windows Search and delivery on managed PCs via Microsoft Intune further amplifies its attractiveness for developers catering to both consumer and commercial audiences. These features support seamless integration and user engagement, enhancing the overall developer experience.

A Trusted Platform

Microsoft's commitment to creating a trusted and scalable distribution channel is evident in this latest update. Known for its reliable developer tools and open platform policies, the Microsoft Store is setting a benchmark in the PC app distribution landscape. This trusted reputation is likely to encourage new developers to consider the Microsoft Store as their go-to platform for app distribution.

In conclusion, by eliminating the hurdles for entry, Microsoft is crafting a platform where developers can innovate freely. This shift is not just a business strategy but a step towards a democratized digital environment where creativity knows no bounds. The Microsoft Store now stands as a pivotal channel for developers poised to reach a global audience while maintaining control over their creations.

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