Recent developments have intensified speculation regarding the future of the Need For Speed (NFS) franchise. Criterion Games, which had been closely associated with NFS, has undergone a significant rebranding as "A Battlefield Studio." This change indicates a strategic redirection towards supporting the Battlefield series, potentially at the expense of NFS.
Concerns Surrounding Franchise Priority
The shift became more apparent when Criterion's resources were concentrated on the development of Battlefield 6 back in 2023. This left only a skeletal crew dedicated to NFS, further suggesting a deprioritization. Despite EA's announcement earlier this year regarding the continuation of the franchise, actions speak louder than words, and the rebranding has sparked concerns that NFS might be shelved for the foreseeable future.
Vince Zampella has previously reassured fans that work on the racing series persists. However, insights shared by Speedhunters contributor Matthew Everingham, together with the studio's rebranding, cast doubt over these assurances. It seems plausible that while NFS hasn't been entirely abandoned, it may not hold immediate priority within EA's strategic plans.
Strategic Shift Towards Battlefield
Amidst these changes, renowned industry analyst Michael Pachter has shared insights that shed light on EA's broader strategy. Pachter's analysis suggests a clear focus from EA on transforming Battlefield into an annual release series. This ambitious goal could explain why Criterion's expertise and manpower have gravitated towards the Battlefield franchise.
While fans of the storied racing franchise can take solace in EA's stated commitment to its continuation, the delay or sidelining of NFS remains a palpable concern. The lack of detailed progress updates and silence regarding upcoming releases has left fans in a limbo where excitement is overrun by uncertainty.
PCGamesN has reached out to EA for an official comment, aiming to clarify intentions regarding both franchises. As the industry eagerly waits for a definitive statement, the future of
