The global antivirus software package market, valued at USD 4.33 billion in 2024, is projected to grow to USD 5.6 billion by 2033, driven by increasing cyber threats and regulatory compliance.
Market Growth Drivers
Rising sophistication in cyberattacks and increased remote work have heightened the demand for antivirus solutions. Advances in AI and machine learning are enhancing threat detection capabilities, while regulatory requirements such as CCPA and HIPAA in the U.S. are pushing organizations to bolster endpoint security. Subscription models offering multi-device compatibility and frequent updates are also contributing to market expansion.
Cybercrime costs are expected to rise, further boosting the need for comprehensive antivirus solutions. In 2024, India recorded high attempted attack rates, while the U.S. saw increased demand due to regulatory drivers and remote work adoption.
Regional and Segment Insights
North America dominated the market with over 48% share in 2024, driven by advanced IT infrastructure and frequent cyberattacks. The U.S. accounted for 85.6% of North American revenue. Ransomware incidents in the region increased significantly between 2022 and 2023.
By device, laptops led with approximately 75% market share in 2024, owing to their portability and exposure from remote work. Windows remains the primary target operating system, with growing demand for macOS and critical attention to Android due to app-ecosystem risks.
Recent Developments and Key Players
In December 2024, Gen Digital, the parent company of Norton and Avast, announced the acquisition of MoneyLion for approximately USD 1 billion to expand its consumer finance offerings. In July 2024, the U.S. banned Kaspersky products, citing national security concerns. In August 2023, Bitdefender acquired Horangi Cyber Security to enhance its attack-surface monitoring and compliance capabilities for cloud environments.
Key players in the market include Adaware, AhnLab, Avast, AVG, Avira, Bitdefender, BullGuard, F-Secure, Kaspersky, McAfee, Microsoft, Qihoo 360, Quick Heal, and Symantec (Broadcom).
