Epic Games CEO Tim Sweeney criticized the AI disclosure tags required by storefronts such as Steam, arguing that AI will play a role in nearly all future game development. Sweeney's comments resonate with cinematic designer Matt Workman's stance that marketplaces should eliminate 'Made with AI' labels.
AI's Role in Game Development
Sweeney noted that AI could empower smaller teams to create expansive worlds, boosting productivity and game quality rather than reducing jobs. Despite its benefits, AI's reputation has suffered due to its occasional use as a substitute for creativity in development, the CEO acknowledged.
Concerns Over Generative AI
Generative AI has prompted layoffs and controversy over models trained on existing artwork. Transparency in AI's use remains essential: Steam's tagging system requires game developers to disclose AI use, whether pre-generated or live-generated. Reports state thousands of games on the platform incorporate Generative AI.
The eventual path for AI in gaming involves continued adoption and necessary disclosures, aiming to prevent the sale of artistically compromised products and manage instances where creators face displacement.
