Valve's Steam platform faces challenges in game discoverability, impacting developers and users. Despite having systems like Top Sellers and New and Trending, users often rely on content creators and social media for their game discoveries.
Platforms and Discoverability
According to Lambe, a developer working with Valve, Steam's attempt to aid discoverability surpasses other PC platforms but still misses out on casual exposure. The "Rule of Seven" suggests consumers need multiple points of contact before becoming interested, something better achieved through platforms like YouTube and Twitch.
Steam store pages are dense and more checkout-oriented, making it difficult for first-time visitors to engage. Many users first hear about new games from creators or trusted sources rather than the Steam storefront.
Early Access and Game Performance
Lambe points out that expectations about game performance upon leaving early access often don't match reality. While the common belief is that a full launch boosts sales, data shows only 20% of games actually perform better after leaving early access.
He emphasizes that discoverability is crucial, as many well-deserving games fail to reach their potential audience due to visibility challenges on the platform.
Improving Discoverability
For developers, leveraging content creators and social platforms can be a vital strategy for increasing visibility. Steam may need to adapt its discovery methods, focusing more on user behavior and less on curated lists and events.
Ultimately, Lambe's insights highlight that while Steam leads in some areas, there's significant room for improvement, especially in supporting indie developers who rely heavily on discoverability for success.
