Epic Games CEO Tim Sweeney has opposed AI disclosure requirements in game stores, but the issue remains significant among consumers. They are increasingly interested in transparency about generative AI use in games, which has been accused of contributing to plagiarism.
Steam's Disclosure Policy
Steam's decision to require AI disclosures is one of the few measures addressing concerns about AI's potential to automate plagiarism. Consumers are interested in knowing whether elements such as art, script, music, and voiceovers in games originate from human creativity or AI models trained on potentially copyrighted material.
Challenges for Developers
Developers grapple with determining which elements require disclosure. Questions arise about the use of tools like Photoshop's generative features for concepts or AI-generated code and marketing content. These questions illustrate the complexities involved in transparent AI usage reporting.
Consumer Benefits of Transparency
Clear disclosure enables consumers to make informed decisions about the creative processes in games and whether AI enhances or detracts from their experience. In an industry where AI may eventually dominate, knowing when AI isn't used is likely to become as meaningful as when it is.
