Several new PC games are launching without Steam to retain control and better revenue.
Reasons for Bypassing Steam
While Steam offers a trusted download system and a massive user base, not all developers feel the need for its discoverability. Established games like Hytale and Arknights Endfield rely on existing fan bases, preferring their ecosystems over Steam's. By controlling their ecosystems, developers avoid early negative reviews that could affect game reputation.
Companies such as Microsoft might prefer retaining customers in their own launchers to avoid Steam's typical 30% revenue share. Developers with their own distribution systems can streamline processes and maximize revenue.
Factors Influencing the Decision
- Steam's revenue sharing model leads some developers to opt for direct sales.
- Early review scrutiny is avoided by controlling the launch platform.
- Technical optimization is sometimes prioritized over meeting Steam's standards.
Industry Dynamics
Valve's content rules and requirements also play a role. Some developers wait until all criteria are met or choose to release on Steam later when they are confident in the product's reception.
As developer priorities vary, many factors—including discoverability, convenience, control, and financial strategies—dictate whether a game launches on Steam.
