Google Enhances Branding with Custom Calling Cards

28 Aug 2025

The recently expanded feature set of the Google Phone app brings custom calling cards to Android users, offering a new layer of personalization for phone calls. This development follows the broader release last week and allows users to tailor how they see their contacts during incoming and in-call screens.

Customizing Your Calling Experience

This enhancement within the Google Phone app introduces a creative way for users to manage their contact images. Upon accessing the Calling card page from Settings, users are presented with a user-friendly interface to edit or add new visuals. After selecting a contact, individuals can either capture a new image, select one from their gallery, or choose from Google Photos. Adjustments to cropping and framing are straightforward, ensuring each contact's display image is uniquely tailored.

Moreover, users have the liberty to customize the name display through a selection of various fonts and color options provided in a convenient carousel format. These tailor-made calling cards appear as fullscreen images against a solid bottom sheet for controls during calls. However, it's worth noting that the imagery is only displayed on the user's device, not affecting how the contact would appear to others.

Gradual Rollout and Integration

This customizable feature is progressively being made available to stable users of the Google Phone app, aligning with the release of the Pixel 10 and preceding the anticipated Material 3 Expressive launch with Android 16 QPR1. The update signifies a step towards more expressive and personalized technology, consistent with Google’s trend of integrating user-friendly customization options into their software.

As this feature continues to roll out, it exemplifies Google's commitment to enhancing the user experience by providing flexible and creative options that resonate with personal preferences. This approach not only enriches the calling experience but also reflects a broader trend in digital communication tools—one that emphasizes visual personalization and user autonomy.

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