Frictional Teases New Game with SOMA-Like Intrigue

02 Oct 2025

Frictional Games, known for its thought-provoking horror titles, has once again stirred the gaming community with a mysterious tease hinting at its next project. The developer released a tantalizing YouTube clip entitled Frictional_Next_Project.mp4, marking the end of a captivating alternate reality game (ARG).

The ARG began subtly on September 22, when a minor update to the critically acclaimed game SOMA included a cryptic message about problematic spam filters on Simon’s PC. This led players to a curiously named 'LuxuryNext' venture, advertised as a revolutionary investment promising an 'out-of-this-world experience.'

A New Luxury Dream

The LuxuryNext website introduced gamers to Hotel Samsara, where time transcends earthly bounds. The evocative tagline suggests that humanity has eternally fantasized about the cosmos. The hotel promises more than grand accommodation—it touts luxury with an ethereal twist, hinting at experiences where desires transcend practicality.

The puzzles woven throughout the ARG oozed hints at neo-luxury interspersed with malfunction, echoing the atmosphere of games like BioShock while maintaining Frictional's hallmark psychological depth. It culminated in a teaser, leaving fans keen and curious.

Community Collaboration

Frictional, alongside its publisher, Kepler Interactive, expressed gratitude to the community, recognizing their zeal and intellect in the ARG's resolution. This partnership is noteworthy as Frictional traditionally self-published its Steam titles.

The enhanced complexity of this ARG was an intentional challenge, geared towards engaging larger, more dedicated teams. Both Frictional and Kepler enjoyed observing the communal efforts that unfolded as participants pieced together the layered enigma.

Anticipating the Unveiling

Although further details about Frictional's upcoming game remain tightly under wraps, its tantalizing build-up and psychological resonance echoing SOMA promise a unique blend of cerebral thrills and immersive storytelling. The wait continues without an official timeline, but eager fans can subscribe to a mailing list on the Hotel Samsara website for the latest updates. This emerging endeavor embodies Frictional's unmistakable narrative style, promising to further solidify their place at the forefront of immersive gaming.

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