Messaging app Arattai aims to regain user engagement by launching new features focused on privacy and innovation. Sridhar Vembu, co-founder of Zoho Corporation, believes these updates could help Arattai regain its former popularity.
Focus on User Privacy
Arattai plans to introduce several privacy-oriented features to bolster user trust. As privacy concerns grow, these enhancements could serve as critical differentiators, making Arattai more appealing to privacy-minded users.
Timing and Expectations
The rollout of new features is anticipated soon, although an exact date has not been specified. With these additions, Arattai aims to attract new users and reassure existing ones.
Arattai's strategic shift aligns with industry trends favoring user-centric, secure communications. As more details emerge, the company hopes to clarify its stance on privacy and feature set, potentially reviving its appeal in a competitive messaging market.
