ArcRaiders, developed by Embark, is reducing prices on premium cosmetics beginning on 2023-11-13 at 09:30 GMT / 01:30 PST. The company also offers compensation to players who previously purchased cosmetics at higher prices in the form of raider tokens.
New Pricing and Compensation
The upcoming change in ArcRaiders' cosmetic pricing reflects Embark's strategy to make premium items more accessible. This move may stimulate player engagement, offering a modest tailwind for the game. Players who purchased before the price reduction will receive raider tokens, ensuring customer satisfaction and trust.
Embark introduced a free raider deck at launch, analogous to a battle pass, which will continue with future decks. These decks will offer both free and premium tracks, maintaining gameplay items in the free track, while premium tracks will feature cosmetics and convenience items.
Matchmaking System and Future Plans
Embark is also experimenting with duo matchmaking to enhance the player experience by organizing solos, duos, and squads separately. Despite testing, the system occasionally results in mixed groups, which could pose a headwind in delivering consistent matchmaking experiences.
The development team has teased upcoming features to provide continuous interaction for raiders throughout the year. This scope signals a strategic focus on long-term player engagement.
