Ubisoft CEO Condemns Malicious Online Attacks, Urges End to Gaming Toxicity

28 Jun 2024

Ubisoft CEO Addresses Online Harassment

The CEO of Ubisoft, Yves Guillemot, recently spoke out against the malicious online attacks that have been directed at the company’s staff. In a Q&A session on Ubisoft’s website, Guillemot made it clear that he is deeply concerned about this troubling trend in the games industry.

While Guillemot did not specifically mention any particular game, it is widely believed that his comments were prompted by the backlash surrounding the announcement of Assassin’s Creed Shadows. The game has faced criticism for its portrayal of a black Samurai, Yasuke, with some accusing it of historical inaccuracy or pandering.

This is not the first time that Ubisoft has been the target of such negative online behavior, and Guillemot’s statement may be a broader call to action against toxicity in the gaming community.

Guillemot emphasized that Ubisoft stands firmly against these hateful acts and urged others in the industry, as well as players, to do the same. He expressed his pride in the work of Ubisoft’s teams and partners, and reiterated his trust in their creative decisions.

Ultimately, Guillemot called for a celebration of the hard work and talent that goes into creating video games, emphasizing the importance of supporting and respecting those who contribute to the industry.

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