Techland, the developer behind the highly-anticipated game Dying Light The Beast, has announced a surprise yet welcome change for eager fans. The release date of this new installment has been moved one day earlier, prompted by the milestone achievement of reaching one million pre-orders. This news means that the game will now become available on Thursday, September 18, offering gamers worldwide anticipation a day earlier than planned.
The decision to advance the launch date, while unusual, reflects Techland’s commitment to its community of players. Such a move entails a variety of logistical exercises, but the developer feels it is worth the effort. According to the company, reaching the million pre-order mark pushed them to "make the impossible possible," suggesting an exciting new phase in customer engagement and product delivery.
Exclusive Pre-Order Reward
Alongside the revised release date, Techland has also ignited curiosity about an exclusive reward for those who pre-ordered the game. Though details are set to be unveiled during the launch week, the announcement has added another layer of excitement for dedicated fans who have committed to the game ahead of its release.
Such incentives are part of a broader trend in the gaming industry where pre-order bonuses are used to drive early engagement and reward loyal customers. By announcing such a reward tied to a significant milestone like the one-million pre-order mark, Techland is reinforcing its relationship with its audience, ensuring a collective experience that enriches the launch.
The revised release schedule sees Dying Light The Beast becoming available at 9 am PDT, 12 pm EDT, 5 pm BST, and 6 pm CEST, coordinating the launch across different time zones to maximize global player access.
This strategic timing reflects a consideration for the diverse, international audience Techland serves, ensuring maximum participation globally at the moment the game drops. The hint towards a reward also indicates a much-anticipated engagement strategy designed to not only meet but exceed player expectations.
Techland’s decision exemplifies a unique approach to game launches, one that places significant value on community and innovation. By moving the release date up, they show a dedication to reward loyal fans and sustain excitement around the game. Such moves appreciably contribute to a successful launch period, helping to maintain the game's momentum well into its post-launch phase.
