Guntouchables Hits 2 Million Players with Strategic Giveaway

The recent launch of Guntouchables, an action-packed roguelike, has seen remarkable success with a bold free giveaway strategy, successfully acquiring over two million players. The game, developed by GameSwing and published by Ghost Ship Games, combines captivating elements from popular titles such as Enter the Gungeon, The Binding of Isaac, and Hades. Set in an exciting world of apocalypse survival, it follows a group of resilient preppers as they fight against an evolving mutant horde.

A Strategic Launch

In an unprecedented move, Guntouchables was launched free of charge for 24 hours, offering a thrilling opportunity for players to dive into its dynamic co-op experience. The developers took a bold step with this strategy, which has certainly paid off, capturing the attention of gamers worldwide. GameSwing was thrilled with the result, stating that the response exceeded their expectations.

To capitalize on the momentum, GameSwing offers a supporter pack DLC for $4.99/£4.49, allowing players to personalize their gameplay with unique outfits. The base game is available at the same price, providing an affordable entry point for new players who missed the initial giveaway.

Future Development Plans

Following the successful launch, GameSwing remains focused on future enhancements for Guntouchables. Their current priorities include expanding server regions to Asia and Australia, adding a preferred-region option within the server list, and improving the co-op experience, particularly by enabling gameplay without the reliance on bots. Moreover, they plan to enhance in-game communication mechanics and address issues related to inactive players hindering game sessions.

Guntouchables' successful strategy has set a new precedent in the gaming community, illustrating how a well-executed giveaway can significantly impact user acquisition. This innovative approach, paired with the game's engaging mechanics and strong thematic elements, positions it as a standout title within the industry. As GameSwing continues to refine and expand this action roguelike, it will be interesting to watch how Guntouchables' journey unfolds in the months to come.

Update: 22 Aug 2025