Norton has taken a significant step forward in digital security, enriching its Norton 360 suite by integrating Genie Scam Protection. This new feature, which is now available in all Norton 360 packages, is a cutting-edge response to the escalating threat of AI scams that exploit artificial intelligence techniques to deceive users.
Advanced AI Defense
Genie is specifically engineered to tackle AI-driven cyber threats, including sophisticated deepfakes and highly personalized phishing attacks. By employing artificial intelligence, Genie's analytical capability allows it to scrutinize text messages, emails, and images, effectively identifying and blocking scams before they reach the user.
An innovative component of Genie is the Scam Assistant, which offers users on-demand guidance to recognize potential scams. This feature can even detect fraudulent SMS messages before they are opened, providing users an extra layer of protection against the surge in AI scams.
Seamless Integration with Norton Features
Genie's introduction does not replace existing Norton features but rather complements them by working in tandem with renowned tools such as antivirus and firewall systems. Starting with Norton AntiVirus Plus, all versions of Norton 360 now include this intuitive protection suite, ensuring users have access to robust security across their digital interactions.
Norton is also offering promotional pricing on standard Norton 360 packages for newcomers, aiming to make this sophisticated protection more accessible to a broader audience. These promotional rates emphasize the brand's commitment to providing state-of-the-art security solutions without sacrificing affordability.
The launch of Genie within Norton 360 signifies a proactive approach to cybersecurity, acknowledging and responding to the sophisticated tactics employed by cybercriminals today. As the digital landscape continues to evolve, Norton remains at the forefront, offering solutions that not only prevent threats but educate users, strengthening their overall cyber resilience.



