Microsoft Introduces ESU Enrollment in Windows 10 Settings

27 Aug 2025

Microsoft is taking significant steps to ensure a smoother transition for Windows 10 users as the operating system approaches its end-of-life. With the introduction of a new button in the Windows 10 Settings menu, users are now able to easily enroll in the Extended Security Update (ESU) program. This new feature aims to reduce the frequency of upgrade prompts to Windows 11.

Simplifying ESU Enrollment

The ESU enrollment button strategically appears in the Windows Update section, prominently placed beneath the Check for Updates button. Initially, this feature began appearing for users after the rollout of the August 2025 updates. As part of a gradual rollout plan, Microsoft has ensured that all users will have access to this option before the critical end-of-life date for Windows 10 on October 14, 2025. Furthermore, Microsoft has extended the ESU enrollment window, allowing users to sign up for another full year beyond the end of life date.

The move towards offering extended security support is particularly beneficial for users who prefer the familiar environment of Windows 10 or have specific needs for maintaining localized accounts. The ESU program, although available for a fee of $30 per year for standard users, provides crucial extended security updates that enhance the safeguarding of user data and systems against vulnerabilities still identified post-October 2025.

Additional Activation Methods

In addition to the direct enrollment through Windows Update, Microsoft offers alternative methods to activate ESU. Users can sync their Microsoft accounts with OneDrive or redeem a specified number of Microsoft Rewards points—1,000 points— to activate the service. These additional routes not only offer flexibility but subtly encourage users to engage more deeply with other Microsoft services.

Promoting Microsoft Services

Some industry observers suggest that the new ESU enrollment options might also serve a dual purpose: promoting Microsoft's associated services such as OneDrive and its Rewards program. By offering these integration options, Microsoft is positioning its services as more beneficial and integrated into the daily computing experiences of users who opt to postpone the upgrade to Windows 11.

As Microsoft continues to outline its strategic direction for its user base, these kinds of integrative system updates showcase the company's efforts to balance user preference with security needs, corporate objectives, and service promotion. This ESU initiative marks a significant step in Microsoft's ongoing commitment to providing security and flexibility for its users during this transitional phase.

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