PlayerUnknown Rejects Generative AI in Games

18 Nov 2025

Brendan Greene, creator of PUBG, stated that PlayerUnknown Productions refuses to use generative AI, opting instead for procedural generation with machine learning.

Independence and Vision

Greene emphasized the importance of maintaining independence from Krafton's AI strategy. The company owns PUBG and has recently focused on AI initiatives. Greene's studio, PlayerUnknown Productions, maintains autonomy and prioritizes human-driven game development.

  • Brendan Greene rejects generative AI use in his games.
  • PlayerUnknown Productions focuses on procedural generation with machine learning.
  • Studio independence emphasized despite Krafton's AI push.

Procedural Generation Approach

PlayerUnknown Productions is developing a trilogy including Prologue Go Wayback, utilizing procedural generation. This approach involves artists setting boundaries while the technology solves scaling issues, allowing players to experience expansive game worlds.

Greene likens his role to a conductor coordinating diverse creative elements, differentiating this from generative AI, which he feels threatens artistic jobs.

Community Support and Future Plans

Greene expressed satisfaction with the gaming community's pushback against generative AI. He plans to launch Prologue Go Wayback in early access on 2023-11-20. It is currently available for wishlist on Steam, offering a vision of human-created, scalable game worlds.

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