Ubisoft Strengthens Developer Safety Amid New Game Launch

14 Apr 2025

Ubisoft, the renowned French game publisher, is taking significant steps to prioritize the safety and well-being of its employees as it rolls out its latest title, Assassin's Creed Shadows. In light of past instances and current challenges, the company has implemented a comprehensive anti-harassment strategy designed to shield its developers from potential online threats.

A Proactive Approach

As part of this new initiative, Ubisoft is discouraging its staff from excessive posting on social media platforms during the critical launch phase of Assassin's Creed Shadows. This policy aims to minimize the risks of online harassment that have, unfortunately, become too common in the industry during high-profile launches.

The company has established a dedicated unit whose sole responsibility is to monitor and swiftly address any signs of harassment that might arise during this period. This team is trained to identify, manage, and mitigate risks effectively, ensuring that Ubisoft's employees can work in a safe environment. This is especially crucial during the high-pressure moments accompanying the release of a new game.

Supporting and Empowering Employees

Beyond monitoring, Ubisoft is committed to empowering employees with the knowledge and tools they need to navigate the complex realm of social media safely. The company provides exhaustive guidance and resources designed to help its staff understand and implement best practices in online interaction. This support is a testament to Ubisoft’s dedication to creating a workplace where staff feels supported and secure.

The anti-harassment plan reflects the lessons Ubisoft has learned from past incidents and its ongoing mission to cultivate a productive and positive work culture. As the gaming industry continues to grow, the emphasis on employee safety and mental health becomes increasingly important. Ubisoft's strategic measures during the Assassin's Creed Shadows release stand as a proactive blueprint for others in the industry facing similar challenges.

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