Nacon has positioned itself firmly in the world of racing gaming by securing exclusive rights to develop and publish video games for the prestigious World Rally Championship (WRC). This partnership grants Nacon the ability to create and distribute official WRC games for both PC and console platforms up to the year 2032.
Nacon's Bold Vision for WRC
Alain Falc, CEO of Nacon, expressed immense excitement about this new collaboration. With aspirations to craft a refined driving experience, Falc sees this as an opportunity to deepen the connection with rally fans worldwide. Leveraging their past successes and innovative technology, Nacon aims to become a staple name in the homes of racing enthusiasts.
The rights cover the development of titles from 2027 to 2032, a timeline that gives Nacon adequate space to innovate and expand their influence within the genre. By focusing on the core elements that rally fans crave, the company envisions games that don’t just echo the thrill of rally racing but also push the boundaries of interactive entertainment.
Nacon secures exclusive WRC game rights for 2027
Expertise in Racing Games
Arne Dirks, the FIA WRC's chief marketing officer, highlighted the collaboration as a strategic alignment of expertise and vision. According to Dirks, Nacon has proven its proficiency in the realm of rally video games, indicating that this partnership is likely to yield new and exciting gaming experiences.
This agreement underscores Nacon's commitment to the racing industry and fortifies its position as a formidable player in the video games market. The partnership reaffirms that delivering high-quality, thrilling rally games remains a strategic priority for both Nacon and the WRC.
As the partnership unfolds, fans of rally racing can look forward to more immersive and interactive experiences from Nacon, setting a new standard for racing video games and celebrating the passion that drives the World Rally Championship.
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