OpenAI is reportedly exploring the inclusion of advertisements in its ChatGPT app for Android devices. Early beta code uncovered by developer Tibor Blaho hints at potential ad integration with references to terms like "AdTarget" and "search ads carousel." These ads might be displayed in card-style carousels outside one-on-one chat interactions.
Ad Display and User Impact
This potential development could mirror Google's strategy, which involves placing ads in AI-generated content. The integration of ads could primarily impact users on the free-tier of ChatGPT, while paid subscribers may remain unaffected. OpenAI is expected to proceed cautiously with this approach, as it raises discussions about user personalization and privacy.
Recent App Enhancements
In a separate update, OpenAI recently enhanced the ChatGPT Android app by integrating it with Spotify. This change enables ChatGPT Premium users to request and play songs and access curated playlists, such as Discover Weekly. This feature shows OpenAI's efforts to expand app functionalities beyond basic chat interactions.
