A U.S. court has mandated that Google Play allows alternative payment systems in the United States. This decision stems from the legal case involving Epic Games and Google and is expected to significantly impact the economics of Android games.
Changes and Implications
Google Play's new policy removes Google's ability to enforce its own payment system on developers, liberating them to use native or third-party methods. Developers can now incorporate direct payment links or opt to direct customers to their own web stores.
- Google Play: Compelled to permit alternative payments, 2023.
- Epic Games vs. Google: Ruling affects Android game economics.
- Archie Stonehill (Stash): Supports innovation in distribution models.
- Chris Hewish (Xsolla): Marks a major shift for direct player engagement.
- Google: Plans to share details on ensuring user trust and safety.
Industry Reactions
Stash's Archie Stonehill noted this shift unlocks new possibilities in business models and distribution. Xsolla's Chris Hewish highlighted potential increases in direct player interactions and innovative monetization strategies.
Google has indicated it will provide further information on how it plans to adjust its business strategies to ensure continued user trust. However, it may also seek to reduce potential changes by lowering its fees.
Legal and Future Considerations
Google has previously stated intentions to petition the U.S. Supreme Court for a stay against this injunction. Industry observers view the ruling as advantageous for developers and payment firms seeking more equitable revenue models.
