Google will allow external payments on the Play Store in the United States beginning 2025-10-29, enabling app developers to offer direct transactions outside Google Play Billing. This decision follows a judicial order arising from Google's legal conflict with Epic Games, mandating the change.
Policy Shift Details
Developers in the U.S. can now connect their apps to external payment services. They can use options such as direct credit card payments, PayPal, or bespoke systems. Furthermore, they can link to external app stores to offer alternative deals or versions of their apps, potentially reducing costs for end-users.
Previously, Google restricted app creators from promoting or linking external payments within their apps. The recent court injunction against Google compels it to relinquish this control until 2027-11-01.
Potential Implications
By opening the Play Store to more flexible payment options and external store links, developers may find new pricing and distribution freedom. This shift might pressure Google to reassess its revenue strategies while maintaining a commitment to user safety through its SAFE principles.
The company has emphasized that user trust remains its priority. Google intends to gather developer and user feedback to refine upcoming program requirements and the business model.
