Google Opens Play Store to External Payments in U.S.

30 Oct 2025

Google announced significant changes to the Play Store in the United States, allowing Android users to access information about apps and pricing outside Google Play. The changes, effective 2025-10-29, come after a court order in the legal battle with Epic Games.

Changes for Developers

Developers can link to external app stores and offer alternative payment methods, including direct credit card payments and PayPal. This adjustment permits promotion of cheaper deals or varied app versions hosted outside Google Play.

Impact on Users

  • External app information available: 2025-10-29, U.S. only.
  • Alternative payment options: credit cards and PayPal.
  • Court injunction: effective until 2027-11-01, U.S. specific.

Focus on Safety

Google assures that trust and safety remain priorities. The company will introduce program requirements and modify its business model to maintain a secure ecosystem for users and developers.

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