The Google app on Android has introduced a new privacy option, allowing users to search without saving or tracking queries. This feature mirrors the incognito search mode long available to iOS users.
Feature Details and Operation
With the new toggle, labeled "Search History Off," searches conducted within the Google app will open in a Chrome incognito tab, ensuring no digital footprint is left in the user account. This option appears when the search bar is tapped, giving privacy-conscious users enhanced control over their search behavior. Although the toggle's final label might adjust, the functionality remains focused on privacy.
User Impact and Market Context
This update comes in the context of heightened concerns about data collection. A Pew Research Center study indicates that over 80% of internet users are concerned about their online data privacy. Early testers have identified this feature in beta releases, though Google's global rollout date remains unconfirmed.
- The app now offers a "Search History Off" toggle.
- Enabled searches are opened in a Chrome incognito tab.
- Feature available on Android, reflecting iOS's existing option.
- Rising privacy concerns prompted this update, according to Pew Research data.
- No official global release date announced; expected soon.
This enhancement is part of Google's broader attempt to address user privacy concerns and criticism regarding data practices.
