Fort App Launched on Android, Completes Cross-Platform Rollout

17 Oct 2025

Fort Technology Inc., a subsidiary of Jeffs' Brands Ltd, has launched the Fort app on the Google Play Store, marking the completion of its cross-platform availability. The app, previously available on the Apple App Store, is designed to identify household pests and recommend customized treatments using AI technology.

AI Pest Control Features

The Fort app leverages artificial intelligence to accurately identify pest types, assess infestation severity, and suggest remedial actions tailored to user preferences. Alongside these recommendations, the app offers curated product suggestions featuring Fort Technology’s proprietary pest control solutions.

Strategic Growth and Digital Reach

According to CEO Eli Zamir, the release on Android is a major milestone in Jeffs' Brands' digital transformation, enabling further market penetration and e-commerce acceleration. The app’s dual availability on Android and iOS platforms aims to strengthen Fort's market leadership.

Monitoring and Future Plans

The company plans to closely monitor user feedback and engagement metrics from the Android launch, providing updates on adoption trends. Fort Technology continues to focus on enhancing its digital consumer engagement as part of its broader growth strategy. Moreover, Jeffs' Brands maintains a data-driven approach in operating on the Amazon Marketplace, developing products that establish market leaders.

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