Amazon has added Alexa+ to its Music app on iOS and Android, offering conversational AI features for music discovery. This integration is available to Early Access users across all subscription tiers.
Features and Capabilities
Alexa+ enables complex music queries and refined selections through dialog-based interactions. It can identify songs from partial details like lyrics or artist names, and answer questions on music history, chart positions, and artist connections. Users have reported engaging with music three times more compared to the standard Alexa.
- Artist and genre queries provide enriched responses.
- Custom playlists can be created and saved.
- AI-driven suggestions increase music engagement by nearly 70%.
User Engagement and Impact
The integration has led to a significant increase in music exploration and playback. Users can make specific requests such as, "Play flamenco-inspired music similar to Rosalía," and follow-up with nuanced inquiries.
According to Amazon, the feature boosts interaction by allowing user dialogue with Alexa+, prompting deeper engagement. Playlists tailored to mood or activities can be generated and saved.
Access and Usage
To use Alexa+, users must download the latest Amazon Music app and tap the "a" button. The feature supports flexible conversation, allowing step-by-step refinement of preferences, such as mood or era.
This AI advancement marks a significant shift in how listeners interact with music, setting a new standard for voice-assisted music discovery.
