New 'Connected via' Label Causes Confusion on App Store

27 Nov 2025

X has updated its platform feature to include a 'Connected via' label showing which device or app store an account uses. This change has caused confusion among many Android users and brand accounts. Although meant to clarify connections, it has inaccurately labeled Android users as if they connected via the Apple App Store.

Unintended Labeling Issues

The problem appears to be related to how X evaluates active sessions. If users have an active session on an Apple device, like an iPad, Mac, or an old iPhone, the system often defaults to showing the connection as being via the Apple App Store. This default setting ignores more current Android device connections.

  • The 'Connected via' label was newly introduced by X.
  • The label affects predominantly Android users.
  • Android accounts may wrongly show as Apple device users.
  • The issue seems linked to session ranking by device.

Potential Errors and Insights

xAI, the parent company of X, has not confirmed if the incorrect labeling is completely due to a glitch. Similar issues have occurred before, such as confusion around the 'account based in' label, without clear explanations for users.

This incident highlights the complexities of accurately displaying cross-platform data, something particularly important for a brand's credibility in the mobile and tech sectors.

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