Google Takes Action Against Massive SlopAds Ad Fraud Scheme

16 Sep 2025

Google has taken decisive action against a massive ad fraud operation, termed SlopAds, by removing 224 malicious Android apps from its Play Store. The aggressive operation, disrupted by security firm HUMAN Satori, underscores the persistent threat of sophisticated ad schemes.

The Scale of SlopAds

The malicious apps were far-reaching, having been downloaded over 38 million times across 228 countries. This vast distribution enabled the generation of approximately 2.3 billion bid requests per day, contributing to more than 2 billion fraudulent ad impressions and clicks daily. Such scale highlights the immense financial impacts on advertisers and undermines user trust in mobile ecosystems.

Complex Evasion Strategies

What sets the SlopAds operation apart is the intricate evasion tactics employed. When installed organically, the apps functioned typically. However, when installed via the attackers' ad campaigns, a hidden process unfolded. This involved fetching an encrypted configuration using Firebase Remote Config, verifying the legitimacy of the device, and subsequently downloading four PNG images. These images contained concealed pieces of a malicious APK through steganography. Once decrypted and reassembled, the FatModule malware was activated.

Manipulating Ecosystem and Infrastructure

The malware utilized hidden WebViews to harvest device and browser information while redirecting to attacker-controlled cashout domains. These domains mimicked legitimate game and news sites, continuously serving ads to the unsuspecting user. The underlying campaign infrastructure was extensive, featuring numerous command-and-control servers and over 300 promotional domains.

Global Impact and Google's Response

HUMAN's findings revealed that the United States accounted for 30% of the ad impressions, with significant activity also detected in India (10%) and Brazil (7%). Responding to these revelations, Google promptly removed the offending apps from the Play Store. Furthermore, enhancements to Google Play Protect were implemented to alert users of potential threats and prevent further downloads.

A Continuing Battle

Despite these measures, HUMAN cautions that the threat actors behind SlopAds may adapt and devise new strategies. This incident highlights a continuing challenge in combating ad fraud, urging both users and developers to remain vigilant. Enhanced security measures and ongoing collaboration with cybersecurity firms are essential to preempt future threats and safeguard the integrity of digital advertising.

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