Arattai, a messenger app developed by Zoho, is making waves in the digital communication space as a new contender to the ubiquitous WhatsApp. Launched in 2021, this Made in India app has seen a significant uptick in user registrations owing to recent government backing and a surge of interest on social media platforms.
Features and Differentiators
While both WhatsApp and Arattai share fundamental messaging functionalities such as text, media sharing, voice notes, and voice and video calls, Arattai distinguishes itself through several innovative features. Among these is multi-device access, allowing users to operate the app on up to five devices, which remarkably includes Android TVs. This feature aims to provide versatility and convenience for users who prefer switching between multiple gadgets.
Further setting it apart, Arattai offers channels and stories, adopting a broadcast-style approach akin to channels and a status-like function similar to stories, enabling users to share updates in a dynamic and engaging manner. Another noteworthy feature is the Pocket capability, which functions as a self-chat storage solution where users can save photos, jot down notes, or set reminders, enhancing personal organization and efficiency.
In addition to personal messaging, Arattai has incorporated a dedicated Meetings tab, facilitating the scheduling of video meetings, thereby catering to the needs of a growing remote-working populace seeking seamless integration of communication tools.
Further supporting its appeal is Arattai’s lightweight design optimized for devices with limited memory and networks operating on 2G/3G, ensuring smooth operation in regions with less robust internet connectivity.
Privacy-Centric Approach
Offered as freeware, Arattai seeks to attract users through its promise of an ad-free experience. In contrast to WhatsApp, which is owned by Meta and often scrutinized for its data practices, Zoho emphasizes Arattai’s commitment to privacy. The company assures that user data will not be utilized for targeted advertising, positioning Arattai as a privacy-friendly alternative in today's digital landscape where data protection concerns are increasingly paramount.
