Kavin Bharti Mittal, the founder of Hike Messenger, has announced the permanent closure of the communication platform, attributing the shutdown to the repercussions of India's regulation against real-money gaming. The founder shared his insights on the closure through a detailed Substack post, highlighting the strategic challenges and difficult decisions faced by the company.
In his open letter, Mittal explained that the transition to scale Hike globally, in light of the ban, would require a substantial recapitalization. He conveyed his conviction that reinvesting such robust resources and time into the platform wouldn't be the optimal course of action. Hike, which launched in December 2012, swiftly emerged as a cherished homegrown alternative to WhatsApp, garnering an impressive 40 million monthly active users at its pinnacle. It became one of India’s most beloved consumer brands.
The Rise and Fall of Hike
Before the ban, Hike had diversified successfully into real-money gaming through its venture, Rush. This segment flourished, amassing a user base of 10 million and generating significant revenue exceeding $500 million in just four years. However, the shutdown has compelled Mittal and his team to reassess and realign their strategic offerings.
The founder also noted that Hike's recent expansion into the U.S. market has shown promise, with the new business performing exceptionally well since its launch nine months ago. Mittal's gratitude was evident as he thanked users, employees, and investors for their support over the years.
Despite having to part ways with Hike, Mittal remains optimistic and is already charting a course toward pioneering new technological ventures. His focus is shifting towards building future-ready technologies that promise to redefine industry standards and consumer experiences.
