Google has introduced a new Images tab within its app for iOS and Android, offering users personalized visual content. This feature began rolling out in the U.S. on 2025-11-13.
Features and functionality
The Images tab, accessible at the bottom of the Google app, joins the Home, Search, and Notifications tabs. It displays images tailored to user interests. Users can browse, share, and add images to Google Collections.
- User-friendly 'Search for images' bar added.
- Long-press image for Google Lens options.
- Personalized feed based on chosen interests.
Market launch details
Tested in beta in June, the feature is set for full rollout in the U.S. within weeks. Google's move draws comparisons to Pinterest, emphasizing its commitment to personalized content delivery.
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