Google Adds Call Reason Urgent Tag to Phone App

03 Dec 2025

Google has introduced a new feature called Call Reason in its Phone by Google app, allowing users to mark calls to saved contacts as urgent.

Feature Details and Scope

The Call Reason feature is currently in beta and aims to help recipients identify important calls before answering. If marked as urgent, this label appears on the incoming call screen. When a call is missed, the urgent tag remains visible in the call history.

  • Release: The feature is in beta as of now and was revealed in an APK teardown by Android Authority.
  • Scope: Works only for calls to saved contacts, reducing potential spam.
  • Visual Layer: Accompanied by Expressive Calling to enhance call context visually.

Potential Expansion

While the current system does not support custom call reasons, Google's system design suggests possible future flexibility. The current limitation to saved contacts aims to mitigate spam risk.

The system addresses ignored calls due to a lack of context, streamlining urgent communications.

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