In 2025, Duolingo faces increasing criticism over its shift towards monetization and an AI-first strategy under CEO Luis von Ahn. Users and experts argue that this focus comes at the cost of educational quality.
Shift to AI and Profit Focus
Under the leadership of Luis von Ahn, Duolingo has embraced an aggressive AI-first model. While AI is often seen as a tool to enhance learning, Duolingo employs it mainly to boost profitability. This shift involves prioritizing premium features like Super Duolingo and Duolingo Max over educational improvements. Concerns are rising about the diminishing role of human contractors and the anticipated 'small hits on quality' acknowledged by the company.
User Sentiment and Alternatives
Dissatisfaction with Duolingo's current approach has led many users to consider alternatives. Babbel and Memrise are often cited as better options for serious learners. Babbel is favored for its classroom-like feel, while Memrise offers authentic native-speaker content.
Additionally, Google Translate's Practice mode has gained attention for offering on-demand lessons. However, it is not a comprehensive solution for structured language learning.
Market Impact and Perceptions
The ongoing changes at Duolingo could impact its market standing, as it balances user satisfaction with profit margins. As competitors attract defectors with potentially more effective teaching tools, Duolingo's reputation could suffer, influencing future user acquisition and retention.
